How Toyota Is Reaching Latino Consumers Through Podcasting — Featuring Chasing Sueños
In a recent Inc. article, Toyota’s innovative approach to connecting with Latino consumers is spotlighted—and podcasting is at the center of their strategy.
Toyota partnered with Sonoro to launch Chasing Sueños, a podcast hosted by AJ Ramos, that tells inspiring stories of Latinx music artists and creatives who share the hustle, heart, and setbacks behind their success.
Instead of traditional advertising, Toyota invested in authentic storytelling, using the podcast to build meaningful connections with a culturally rich and growing audience.
The podcast doesn’t push Toyota products. Instead, it pushes powerful stories—and that’s exactly the point.
Inc.