SONORO AND FUTURO STUDIOS DEBUT
“ÍDOLO: THE BALLAD OF CHALINO SÁNCHEZ,”
THE GODFATHER OF NARCOCORRIDOS
This project marks the first co-production between Sonoro and Futuro Studios, and Sonoro’s first foray into the nonfiction podcast space. The eight-part series examines the extraordinary life of the Mexican singer-songwriter and attempts to unravel the mystery of his unsolved murder.
LOS ANGELES AND NEW YORK – FEBRUARY 1, 2022 – Today, Sonoro and Futuro Studios premiered the first season of Ídolo, a new series that recounts the history of Latin American popular culture through the fascinating stories of the people who made it. Each season focuses on a different Latin American cultural icon, their extraordinary life, and the global legacy they’ve left behind. Season One, “The Ballad of Chalino Sánchez,” is an eight-part bilingual audio series that will tell the story of Chalino Sánchez, the hard-living Mexican singer/songwriter whose execution-style murder thirty years ago, remains unsolved.
“At Sonoro, we are telling new stories in new ways. We are pleased to expand into the nonfiction space with the launch of Ídolo, the audio-first franchise we are building in partnership with Futuro Studios, which we expect will connect with Latinx and global Hispanic audiences. Our host, Erick Galindo, is the perfect collaborator for us, as we take a look at Chalino Sánchez, the musical icon whose impact is felt around the world—even thirty years after his death. At Sonoro, our global team is uniquely positioned to tell his story in both English and Spanish, from each side of the U.S.-Mexico border. Stories like these are a critical part of our mission to expand and diversify what Latinx content looks and sounds like globally,” said Camila Victoriano, Co-founder and Head of Partnerships at Sonoro.
“This podcast sounds like nothing I’ve ever heard before. It’s part cultural history, part murder mystery, and part memoir told from the hosts’ perspective,” said Marlon Bishop, Futuro Studios’ VP of Podcasts. “It’s a gripping narrative, but also tackles deep topics around the costs of violence, the meaning of storytelling and the Mexican American experience. I can’t wait for people to hear it.”
The show will be told on both sides of the US-Mexico border by English and Spanish-speaking journalists with deep ties to the story of Chalino Sánchez. Erick Galindo, a five-time Telly Award-winning writer, director and producer, is the English language host reporting on the U.S. story. Galindo also hosts and is the head writer for the hit immersive storytelling podcast WILD for LAist Studios and the co-creator and executive producer of the Mexican Beverly Hills for CBS. The Spanish version reporting on the Mexican perspective is hosted by Mexican journalist and musician Alejandro Mendoza. Mendoza was editor in chief of V66, a blog for Vans and editor in chief of VICE en Español, where he worked among journalists from the United States, México, and South America.
“I’ve been trying to tell Chalino’s story for almost a decade because he meant so much to so many people in my community. His music and style empowered Mexican American youths to embrace their culture and helped recent immigrants to the U.S. feel seen. He basically changed music and culture for us. And yet, his tragic murder was never really investigated and his incredible story is rarely told in mainstream media. For me, it never felt like there was closure. Until now. In this series we dive into all of the myths about his life and theories about his death in both English and Spanish. So that anyone who ever had any questions could have them answered. And anyone who ever loved him like I did could immerse themselves in Chalino,” said Erick Galindo, host of “Ídolo: The Ballad of Chalino Sánchez”.
Each episode dissects Chalino’s enduring musical legacy and his immense impact on culture, while breaking down the various theories about who could have ultimately killed him. Despite Chalino being one of the most famous Mexican musicians of all time, very few have explored his legacy. He was known as the voice of the controversial folk-music genre “narcocorridos,” whose lyrics tell of the exploits of drug smugglers and cartel bosses. The genre is said to glorify the violence and exploits of men who are facing poverty, government corruption and disempowerment.
“There are tens of millions of Chalino superfans who want to delve deeper into this story. Chalino’s music was a connection to home for many Mexicans living in the US. That’s why we wanted to pay homage to the godfather of narcocorridos, by giving him his own narcocorrido. Each episode of the show features an original corrido we created about Chalino and a new verse summarizing each theory about his death. To do this, we connected with musicians from both sides of the border, who worked with Sonoro’s in-house composers and producers to write the melody and lyrics that bring the story to life,” said Jasmine Romero, Sonoro’s Head of Development.
The trailer is out now–you can listen HERE. The series launches today with eight episodes in the first season on Apple podcasts and across all podcast platforms.
About Sonoro Global Media Corp
Sonoro is a global entertainment company focused on creating premium, audio-first content together with leading and emerging Latinx talent—in English, Spanish and Spanglish.
Sonoro is actively developing over 100 scripted and unscripted projects. The company has produced and launched five #1 hits, including #1 in Mexico and Top 20 in the U.S.
Founded in 2020 by a team formerly from the Walt Disney Company, the Los Angeles Times and Gimlet Media, Sonoro’s 45-person team of creative, production and business executives is based in Los Angeles, New York and Mexico City.
To date, Sonoro has built Latin America’s #1 podcast network with millions of monthly downloads from over 100 countries. Shows are available for free on Apple Podcasts, Spotify, and everywhere podcasts are heard.
About Futuro Studios:
Futuro Studios is Futuro Media’s creative division focusing on original podcasts and programming. Led by Peabody Award-winning journalist Marlon Bishop on the editorial end and Julio Ricardo Varela heading up the division’s business development, Futuro Studios has produced the following projects: Suave, La Brega, Anything for Selena, LOUD: The History of Reggaeton, Norco 80, Con Todo: Brown Love, The Battle for 187, Radical Imagination, and the Translash Podcast with Imara Jones.
Four of the division’s podcasts were featured in The Atlantic’s “50 Best Podcasts of 2021” including Anything for Selena, Suave, La Brega, and Loud:The History of Reggaeton. Other Futuro podcasts made it to the 2021 best-of lists of outlets like The New Yorker, the New York Times, Vulture, Esquire, Vogue, along with an IDA Documentary Award nomination for Suave and a Third Coast Award Director’s Choice nomination for La Brega. For more information visit futuromediagroup.org/media-property/futuro-studios/