Podcasts: Hollywood’s New Development Pipeline
A recent Forbes article emphasizes how podcasts have become a key development pipeline for Hollywood. Sonoro’s Chief Content Officer, Camila Victoriano, was featured in the article titled “How Podcasts Are Becoming Hollywood’s New Development Pipeline.” With Sonoro’s ability to craft immersive stories and engage loyal audiences, podcasts have evolved from simple audio formats to powerful incubators for film and TV content.
Studios and platforms are increasingly adapting hit podcasts for television, leveraging proven narratives and pre-existing fan bases. This shift is redefining how stories reach audiences and how the next big franchises are born.
“When listeners comment on social media about their favorite moments or characters, we pay attention. This feedback is gold when refining stories for other mediums.”
says Camila Victoriano, Sonoro´s Chief Content Officer.
Camila Victoriano (Sonoro Co-Founder & Chief Content Officer).
This feature in Forbes highlights the growing influence of podcasts in the entertainment industry and Sonoro’s role in shaping this evolving landscape. As more studios look to audio storytelling for their next big adaptation, Sonoro continues to pioneer original narratives that captivate audiences across multiple platforms.
Follow along as we continue to shape the future of podcasting.