Sonoro Global Media Camila Victoriano on Empowering Latino Creators and Stories
Creating premium, audio-first content is more than a strategy, it’s a mission. In a recent conversation on Taking Stock with Trinity Chavez, Camila Victoriano, Co-Founder and Chief Content Officer of Sonoro, shared her insights on the evolving media landscape and the company’s vision for connecting with latino audiences and creators.
A key pillar of Sonoro’s strategy is being creator-driven. Victoriano emphasized that today’s creators are building direct relationships with their audiences, often moving off traditional platforms to develop their own subscription bases and personalized communities.
Sonoro positions itself as a true business partner to these creators, understanding the audiences they aim to reach and building 360-degree partnerships that support their growth and evolution.
“The mission is to empower a new generation of creators that look a lot more like the country we live in.
Camila Victoriano, Co-Founder and Chief Content Officer of Sonoro.
Latinos as of 2020 were 90% of the U.S.’ population growth, and traditional media companies haven’t really met that growth with a real strategy for changing the representation, not just of the characters we see or hear on screen or audio but also the creators that are telling these stories.”
By championing new voices, empowering creators, and producing authentic stories that resonate globally
Sonoro is setting a new standard for what modern entertainment should be.