For advertisers aiming to connect with the 18–34 Hispanic demographic, adding Sonoro Media to their media strategy can significantly boost impact. By leveraging Comscore’s advanced audience measurement tools, media buyers discovered that Sonoro Media offers the potential to reach an…
The business case for embracing a majority-minority future.By Joshua Weinstein. With politics trending “weird” and the Olympics illuminating the power of streaming, it’s clear we’re at a global inflection point grounded in what people actually want from their digital interactions. When it comes…
Innovative storytelling requires innovative storytellers. That’s why Sonoro is proud to be recognized as one of Fast Company’s Best Workplaces for Innovators in 2024. Our team is producing content catered to the new mainstream audience: multicultural consumers, especially the Latino population…
This Hispanic Heritage Month and beyond, Sonoro is sharing how we empower Latinx creators with opportunities to bring their content to life and reach a global audience. With nearly 70 million US Hispanics and over half a billion Spanish speakers…
